QUEST FOR CRAFT            Questlove x Malcolm Gladwell “Practice”
Episode 4, Craft and Practice with Malcolm Gladwell - Questlove and Malcolm Gladwell cover the topic of practice and Malcolm shares the true meaning of his 10,000 hours theory, how it’s been misunderstood in the past and how getting better at your craft can involve going beyond your mastery to take on new challenges.

Quest For Craft           S1 E2
Season 1 - Episode 2
Electric Lady Studios
New York, NY
Directed by: Trevor Undi
DP: Tinx Chan
Edit: Jennifer Suhr
Client: The Balvenie Scotch Whiskey
Production: TWG Films
Agency: Quaker City Mercantile



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